Pricing Research

Customer Value Research­  is our methodology for gaining the customer's perspective on issues that will ultimately determine new product success. Traditional research has offered very little help in making pricing decisions. Fortunately, we offer state-of-the-art pricing research tools and the experience to back them up.

Customer Value Research  employs both qualitative and quantitative research methods. It is a systematic, objective, and controlled research process. For many clients, our research solution has involved qualitative research to guide product design, as well as to gain the directional marketing and sales focus required for success. For others, we employ sophisticated quantitative methodologies.

© 2009 Price Improvement Team LLC
Value Pricing Group
Price Improvement Team LLC
Value Pricing Group
Price Improvement Team LLC